PLATFORM / MENU ENGINEERING

Stars, puzzles, plow horses and dogs.

Popularity against margin for every item, from real sales and real recipe cost. Wateen AI suggests what to price, promote, rework or retire.

Wateen's menu engineering report: sales and margin totals, counts of star, plow horse, puzzle and dog items, an AI business insight and the popularity against margin matrix.
  • Real

    Margin from live recipe cost, not estimates

  • 30 days

    Rolling window, by branch or group

  • 4

    Quadrants with a clear action each

  • AI

    Suggestions with the reasoning

ACTIONS

Every quadrant has a next step.

Raise a star’s price, move a puzzle up the menu, cut a plow horse’s cost, retire a dog. Wateen tracks what happened after.

  • Price tests

    Change a price per branch and watch the effect.

  • Menu placement

    Order and sections synced to POS and apps.

  • Cost targets

    Food-cost target per item and category.

  • Before and after

    Margin impact of every change.

Wateen's inventory item details for mozzarella cheese: the Recipes tab lists the menu items that use it, with net quantity, wastage, gross quantity and cost.

Engineer your menu in four steps.

  1. Sell

    Every sale is recorded with recipe cost.

  2. Plot

    Popularity against margin, by branch.

  3. Decide

    Act on the AI suggestions.

  4. Measure

    Margin before and after.

Menu analysis features.

  • By daypart

    Lunch and dinner matrices.

  • By channel

    Dine-in versus delivery.

  • Modifiers

    Add-ons and their margin.

  • Seasonal menus

    Compare menus over time.

  • Export

    Share with chefs and owners.

  • Alerts

    Items drifting between quadrants.

Menu engineering questions.

Where does the margin come from?

From the recipe cost in Wateen Inventory, updated with supplier prices.

Make the menu earn more.

Book a 30-minute demo. We set it up with your items, branches and suppliers.

Trusted by

  • T-Cafe
  • Mealy
  • Golf Saudi
  • Plenty Salads
  • Diriyah Company